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Technical Proficiency

Advertising: Amazon, Bing, Facebook, Google, Pinterest, remarketing
Analytics: Adobe, ComScore, Google
Cloud Marketing Software: Adobe (incl. Marketo), Hubspot, Mailchimp, Salesforce (incl. Exact Target and Pardot)
Data and Research: Google Trends, Kantar, Nielsen, Open Secrets, Pew Research Institute
Design: Adobe Creative Cloud (incl. Dreamweaver, Illustrator, InDesign, and Photoshop)
E-Commerce and Content Management Systems: Keap (formerly Infusionsoft), Magento, Shopify, Squarespace, WooCommerce, WordPress
Operating Systems: Apple iOS, Mac OS (incl. Keynote, Numbers, Pages), Microsoft Office (incl. Excel, PowerPoint, Word)
Publishing Platforms: Apple News, Bloglovin’, CoSchedule, Flipboard, Google News, Medium
SEO: Ahrefs, Schema.org, SEM Rush, Screaming Frog
Social Media: Facebook Business Manager, Google My Business, Instagram, LinkedIn, ManyChat, Pinterest, Quora, Twitter, Yelp, YouTube
Web Languages: CSS, HTML, PHP
Video and Webinars: BrightTalk, Facebook Live, On24, ReadyTalk, YouTube, Vimeo

Digital Marketing Profile

Inbound lead generation
Search engine optimization (on- and off-page)
Marketing automation
Email marketing (drip, nurture/upsell, and engagement campaigns)
Conversion rate optimization
E-commerce sales campaigns
Keyword research, analysis, and strategy development
Social media marketing
New customer acquisition
Customer retention and loyalty campaigns
Website design, development, and optimization
Online advertising
Reporting and analytics

Brand Strategy + Content Creation Profile

Business and market analysis (direct and indirect competitors, SWOT and gap analyses, sales value propositions, process protocols, and methodologies)
Style guides (mission statement, voice, writing guidelines, visual cues, color palette, and fonts)
Customer personas and target audiences (objectives, problems, obstacles, questions, preferences, keywords/phrases, and engagement scenarios with budgets)
Content creation and optimization (written articles, e-books, downloadables, infographics and data visualization, graphics, videos, and webinars)
Business development and sales collateral (sell sheets, pitch decks, follow-up emails, phone call scripts)
Partnerships with influencers and other organizations
Affiliate marketing programs
Reseller programs and success enablement (gated portals with custom materials, conversion tracking, and payout information)
Conference and event management


Fordham University, Bronx, NY
Bachelor of Science
Major: Marketing
Minor: Law and Ethics

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