Teacher. Veterinarian. Astronaut. Scientist. Writer. My childhood friends were ambitious.
As for me? I was going to be the Chief Executive Officer of Exxon.
When I was eight years old, I asked my parents, “who is the most successful person in business?”
Wondering about the origins of my question, they asked me what I meant by “successful.”
The Best. The Biggest. The Richest.
I moved to the Bronx to attend Fordham University 10 years after I decided that my career would be in business. At school, I took the standard fare business classes — such as statistics and economics — in addition to philosophy, sociology, and law.
I chose to focus on marketing because I enjoyed conducting research that I would later use to build out a strategy or campaign. Plus, marketing allowed me to create something. Perhaps that’s why I never enjoyed my finance classes.
Growing up in a small town on Cape Cod, Catherine started working the summer before high school after convincing her parents to let her get a work license. From managing the front desk of a busy medical practice to overseeing the day-to-day activities at a local restaurant, Catherine spent her weekends and summers learning the ins and outs of small business operations. Years later, she would return to working with local businesses in a digital marketing capacity. By combining the practical experience from her teenage years with marketing and branding best practices, Catherine understands the unique challenges that small businesses face when it comes to digital marketing — and how to create a strategy that delivers long-term measurable results.
After graduating from Fordham University with a degree in marketing (and a minor in law and ethics), Catherine spent the first half of her career in the publishing industry — at both B2B and B2C publications — creating content for internal sales teams and paying advertisers.
View work from:
SourceMedia’s Banking Group
Crain’s New York Business
At Vivial (then LocalVox), she applied the content development and marketing skills from her publishing years to the company’s digital assets and inbound lead gen strategy. The result? A sales pipeline of high-quality organic prospects (and $0 spent on advertising).
Today, Catherine lives in New York City with her husband (Amit), dachshund (Sophia), and cat (Harlem). When she’s not working, you can find her at spin class, sewing, or bullet journaling.