About

Teacher. Veterinarian. Astronaut. Scientist. Writer. My childhood friends were ambitious.

As for me? I was going to be the Chief Executive Officer of Exxon.

When I was eight years old, I asked my parents, “who is the most successful person in business?”

Assuming this was just a random thought that popped into my mind, they looked at each other with a puzzled expression and my father said, “probably the CEO of Exxon.”

10 years after I decided on a career at a global energy conglomerate, I moved to the Bronx to attend Fordham University.

I grew up on beautiful Cape Cod, a vacation hot-spot for New Englanders and a sanctuary for small businesses that thrived in the seasonal tourist economy. While there will always be rude visitors — and that one car with New York plates that holds up traffic at the rotary on Route 28 — I have never complained about tourist season on the Cape, as I was a direct beneficiary. Every summer during high school and college I was hired by local businesses that took on additional staff to meet customer demand during the busy season.

I consider the jobs I had back on Cape Cod just as formative as my degree in marketing from Fordham University and the professional positions I’ve had here in New York City.

After graduating from Fordham University with a degree in marketing (and a minor in law and ethics), Catherine spent the first half of her career in the publishing industry — at both B2B and B2C publications — creating content for internal sales teams and paying advertisers.

View work from:

Rodale
Kaplan
SourceMedia’s Banking Group
Crain’s New York Business
At Vivial (then LocalVox), I applied the content development and marketing skills from my publishing years to the company’s digital assets and inbound lead gen strategy. The result? A sales pipeline of high-quality organic prospects (and $0 spent on advertising).